It’s all very well calling this new venture of ours Spa for All, but who is it actually for? Well, Spa for All is an umbrella title for tailored information and packages that will open up the industry to anyone who has felt marginalised or unable to easily go along and enjoy a spa break because of something beyond their control.
There is an advert around at the moment asking ‘have you seen Joe Bloggs? … No, neither have we’ – and with that sentiment in mind, the possibilities for Spa for All are frankly, endless. So starting somewhere we launched Recovery Retreats earlier this year, for anyone who has or has recently been treated for cancer, and this week Accessible Spas for anyone with a disability have made their debut … but it goes beyond that and there are more exciting plans are in the pipeline …
So, what have we got so far?
Recovery Retreats: Historically, and in broad terms, spas have been pretty closed when it comes to offering a little time-out to anyone who currently has or has recently had cancer. The reason for this oscillates from practical considerations such as the risk of infection from facilities such as the pool or sauna when the immune system is compromised by chemotherapy or radiotherapy; to the fear of negatively impacting a customer through the perceived risks of certain treatments. This all seems particularly unfair, as if there is any time you are likely to be in need of a break, it is when you are feeling unwell. So in January this year Spabreaks.com became the first recommendation service to offer spa packages that are designed with safe treatments and ultimate discretion so that anyone affected by cancer can enjoy a break just like anybody else.
Accessible Spas: The term ‘disability’ is wide reaching; they can be temporary or permanent, concerning sight, hearing, mobility and beyond. Accessible Spas is designed to give you as much information as possible so that you can find a destination to suit your needs. With many venues offering the ability to take a carer along to use the spa facilities free of charge as well, Accessible Spas is also designed to limit any extra costs a disability may cause and give you as much independence as possible while you are there.
Beyond the Break: It isn’t just about the spa breaks themselves of course, it’s also about how you get there. Some special requirements are less obvious than others, but can still impact the extent to which you may feel able to book or enjoy your leisure time. Speech and language impediments are a key example, so we have been working with Afasic, an organisation specialising in the social integration of anyone with a speech and language difficulty, to improve both our own customer service in the call centre and offer advice to spa venues that we work with as well.
Going Forward: Accessible Spas and Recovery Retreats are just the beginning for Spa for All. Next on the agenda is the development of Spa for Me – spa breaks to help new mums to suffering from Post Natal Depression … and from there, the world is our green tea infused lava shell …
Ultimately, Spa for All is about responding to what every body needs, and we learn from our customers … so, what are you looking for in your spa break?
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