Somewhat stereotypically, we tend to think of hair care as a primarily female area of concern but from the Assyrian kings who curled their hair with sticks, to the 17th Century Whigs in wigs, men have proven historically just as follicly preoccupied as us girls.
The reason we are perhaps a little less aware of their attention in this area however, is probably because they are generally a bit quieter about it; but the gradual changes that life, stress, age and genetics reap on one’s brow can have a big impact on an individual’s confidence and subsequently have a wider effect on their social life and even career … this is where someone like Carmelo Guastella at Melogy at the St Pancras Renaissance Hotel becomes a sought after commodity.
On the face of it, Melogy is simply a rather stylish barbers – the sort of place where £5 buzz cuts do not exist and the sartorial elegance of the proprietor is an indicator of what will soon appear on top of your newly coiffed head.
That however, is not where the expertise stops. You see, Guastella is also a consultant for hair transplants and other hair loss solutions, a phenomenon spurred by the very public new outcrops appearing on the likes of Wayne Rooney.
Having been in the industry since the age of nine when he started earning pocket money sweeping the floors in a Sicilian barber shop, what Guastella doesn’t know about hair probably isn’t worth knowing.
With his advice falling into two main areas, there is something for a little and a lot of thinning, although for now complete hair loss is rather more a case of embracing the circumstance. For a daily fix to a little thinning, he recommends Nanogen – a powder which attaches itself to fine hairs and makes the whole crop appear that much thicker. For more severe hair loss and more permanent solutions his knowledge abounds on a plethora of more extreme options.
However, Guastella is nothing if not pragmatic when it comes to changing your image, and this is where his particular brand of service becomes invaluable – in the art of discretion: “hair loss, and even hair colour is a delicate subject for men, but they are becoming better at talking about it. With us, customers can come in and we will offer advice so you know it is trustworthy – you haven’t gone looking for it on the internet with no reference. We will offer ways to gradually make changes so you don’t go into the office one day and look completely different. That way it builds your confidence as well.”
Of course what everyone would really like to know is how to avoid hair loss in the first place: “It’s all in the DNA,” says Guastella before undercutting the blatant honesty with some supportive advice; “but stress can be a contributing factor as well. Dandruff and dry skin can also disrupt the hair’s growth so it’s important to look after the scalp – we have a little round brush which exfoliates the scalp and brings blood flow to the area and we recommend clients use that every day – head massages are also good – it’s all about circulation, which helps nutrients to reach the bulb of the hair.”
Ultimately, Guastella’s unapologetic adherence to the importance of the aesthetic is no doubt one that puts his clients at ease – safe in the knowledge that actually in the 21st Century it’s perfectly ok to talk about and spend money on their hair or lack thereof: “A lot of guys are more than happy to spend money on an expensive suit for work, but they won’t spend it on their hair. Think of your hair like a nice suit – except that it’s something you wear every day, so it’s even more important that you are happy with it one way or another when you walk out the door!”
To visit St Pancras Renaissance Hotel visit Spabreaks.com or contact the team on: 0800 043 6600.
Or to learn more about Carmelo Guastella and advice from his team visit Melogy.
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