Trained as a fine artist, Mae-anna founder, Tammy, has turned her talents to handmade clothing for little ladies, as tested on her own daughter from her home in Richmond …
What are you up to at the moment?
I am busy brewing some more fun ideas for the range and at the same time figuring out how to find that elusive extra hour in the day. I am also enjoying working on some mega girly party dresses and a christening gown. Hopefully within the next couple of months I will be adding a different line of items aimed at mummies to the website as well!
Where did the idea for Mae-anna come from?
There are two special tiny little ladies in my life, so my business idea came about from wanting to make unique and pretty items just for little girls. It’s fantastic to be able to think of an outfit and then draft and bring it to life. My child just adores clothes and luckily she seems to enjoy wearing my creations too. I have never liked the office environment and being a first time mum I got the kick up the pants and inspiration I needed to create a business out of my love of design and babies. I am selling clothing, personalised bunting, hair accessories and some other nursery accessories.
Who’s your role model?
My Mum is a fantastic seamstress and talented embroiderer amongst other things, so I have seen her creating exquisite items of clothing from tots to special occasion outfits. All my mummy friends who run their own businesses are also a real role model, there is nothing quite as challenging as dedicating one’s time to another tiny person as well as running a fully operational venture in the grown-up world.
Who would play you in a movie?
I’m quite shy so maybe someone like Natalie Portman, she seems sweet and pretty down to earth.
What’s your earliest creative memory?
Drawing blobbish creatures which I referred to as potato men and potato bunnies when I was about three or four; there is still a framed picture of some of these characters in my family home.
What’s the biggest lesson you have learned so far?
Plan B will be better than Plan A! Also anyone starting out in business does not necessarily need a large lump of cash to put into it, rather the lack thereof can work to one’s advantage. Photographers, designers, website developers don’t come cheap, being able to learn and muddle your own way through these things makes your business very personal, and gives you a feeling of control.
When you’re not working on being the next big thing, what do you do to relax?
I only recently got into Pinterest when I started adding my business pins, but it has given me so many ideas to create a more fun, beautiful and DIY orientated life. I am just getting back into baking too as my little one is old enough to help out and luckily she is an avid chocolate fan like her mum, our chocci biscotti is demolished by the next day. Oh and I am a total teapot.
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