Growing up in the family behind Vilebrequin, Charlotte Pascal knows all about being chic and fun, which is why we are so excited about her new brand Les Pascalettes… bibs and breakfast never looked so good!

What’s your average day like?

I wake up really early to prepare my daughters ( Les Pascalettes) for school. Then I start working straight away, sometimes still in my PJs, eating toast and hot water with lemon. I manage all the orders in the afternoon and then pick up the girls from school. A classic working mum day!

What did you do before Les Pascalettes?

I was working in the family company Vilebrequin.

What, in your opinion, makes for a good online presence?

SEO is key and any actions and events (blogs, social media) that make you talk about the brand and the products.

What are the best and worst things about the internet?

The best is that anyone can see and access your products. The hard part is that people can find you without knowing you so you don’t have the opportunity to explain the benefits as you would do face to face.

What’s the strangest thing that’s happened to you since starting the business?

People asking me if the bibs are suitable for dogs…

What do you most enjoy about your work?

I love the creativity of making new designs, and I like thinking that I’m a little part of breakfast, lunch and tea times in some families, and that my product is alive in all these homes!

What does ‘total relaxation’ mean to you?

Every morning, getting a big cuddle from my daughters in my bed before the alarm clock rings! (they are early risers as well.

Who do you admire?

All mums! Mine obviously, as well as my dad, who is a successful entrepreneur, and my hubby for supporting me!

What’s your top tip for feeling your best on a hectic schedule?

Be well organised and get some help to manage the kids.

Complete this sentence: a successful woman is…

A woman who knows how to question herself while being confident!

We like to encourage everyone to do one thing each week to be kind to themselves. What are you going to do to #bekindtoyou?

Compliment myself!