On that note, Urban Decay have proven themselves to be the ultra cool masters of cool that we always knew they were by signing Australian born model, DJ, actress, television presenter and former MTV VJ Ruby Rose as the new face of their brand. As Cosmo put it, “the edgy beauty company just signed the edgiest beauty around.”
The move came days after Urban Decay released a new eye shadow and liner for their 20th anniversary, so 2016 is already proving a big year for them, and despite her famed beauty, it’s good to know that the brand fell in love with Ruby Rose for her attitude and playful spirit which separates her from other bombshells.
Characterising their “feminine, dangerous and fun” sense of style, Ruby Rose and Urban Decay look like the perfect match, with both she and the brand voicing a mutual belief in celebrating individuality and personal expression – all the things that real beauty stands for!
Even more than that, it looks as though there’s more news to come, but they’re all staying tight lipped on that front for now!
Watch this space!
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