According to the seventh annual Business Travel Show, forecasts reveal that 32% of buyers will have more money to spend in 2017, which is good news for the travel industry, but it’s also good news for individuals. Professionals who mix vacation, or leisure, with business, have risen more than 60%, with 30% adding at least two additional days to their trip.
The claim is that it helps them to work more effectively, takes some of the stress out of business travel and keeps them more relaxed while away from home. There’s also the added benefit of quality time with a significant other, increasing the amount of time they can spend with family as almost 55% of bleisure travellers bring family members with them
It’s an interesting development for a generation that has become accustomed to always being ‘on’, a phenomenon that’s often considered problematic in terms of stress, health and wellbeing, and that can largely be attributed to a digitised society.
Blurred lifestyles are the domain of millennials mixing their advertising with their entertainment, their dating with their working week, and their business with leisure, so while the largest group of bleisure travellers are those in the 45- to 54-year-old age group, the second largest group was 25- to 35-year-olds.
The rise of bleisure travel is also an opportunity for hoteliers and travel companies to enhance the business traveler experience, putting their expert knowledge of local, cultural experiences to good use, or formulating packages and experiences that help to enhance the bleisure experience.
So in 2017 the question appears not to be what can you do for your business, but what can your business do for you?
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