The seaside town in Dorset is pitching itself as a leading wellness destination in a campaign to promote their spa offering. The Victorians prized Bournemouth for its healing seawater and pine scented air, travelling to the coast to escape the city smog and for some much needed R&R.
Now, as one in five people now devote at least one getaway a year to wellness, Bournemouth Tourism has decided its time to remind the world exactly what Bournemouth has to offer when it comes to spas. With its abundance of clifftop and beachfront hotels, it seems this is a place where wellbeing has come full throttle into the 21st century.
The move is timely, as it comes following the recent launch of the five-star Eforea spa at the new Hilton Bournemouth. A shining beacon of wellbeing by the beach, the Eforea spa embraces modern lifestyle needs with a health club that’s open 24-hours a day, a complete thermal experience and claiming to be a ‘brand new kind of fitness and wellbeing’.
Acknowledging our generally collective goal to feel better and more energised in a world where our working lives tend to do everything to counter a sense of wellness (too much sitting down, too much stress), the spa is all about embracing our needs with a range of facilities and a collection of spa treatments, all surrounded by a hotel designed inside by Ted Baker.
The area’s comparatively warm micro climate, long stretches of golden sand and waves that oscillate from surfer’s paradise to gently lapping at the shore, all contribute to its beauty as a wellness destination, and now Bournemouth is reminding the world of that fact.
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