Veganuary is an idea designed to inspire people to try veganism for the month and to dispel myths about the dietary practice, inspire culinary creativity and raise money for animal charities. Capitalising on the idea of a one month pledge to inspire life change, it has inspired many people tempted by the idea of veganism but put off by the commitment to a prolonged life change.
Certainly the vast majority of vegan converts don’t seem to look back if you look at the numbers with the demand for meat free food rising by 87% in 2017, taking veganism into the mainstream when Tescos launched their new line of plant based foods this month alongside ASDA who are also getting in on the act. Meanwhile, leading hospitality consulting firm Baum + Whiteman published its 2018 Food & Beverage Forecast, which states that vegan food will be a megatrend of the coming year.
Meanwhile, The Independent published commentary on a Just Eat survey which predicts that veganism will continue to grow as a trend in 2018 after the website saw a 94% increase in demand in healthy food ordered in 2017.
Today alone the Daily Mail reported that the trend is extending into the world of perfume, with conscientious purchasing continuing to expand across the wider consumer stage. It reported that OnBuy.com researched current market trends and found that 64% of customers planned to buy a vegan fragrance in 2018 and that scents containing vegetables such as rhubarb are also rising in popularity.
While the veganism trend has credentials in its own right on ethical and health grounds, it also seems that the trend is part of a wider and growing consumer culture for responsible purchasing, with the rise in awareness and avoidance of single use plastics also gaining momentum and much publicity.
What do you think? Have you gone vegan this January?
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