Made from 100% PCR (post consumer recycled plastic), Soaper Duper’s purse-friendly bottles of foamy and fragrant hand and body washes do good in more ways than one. Largely derived from semi-skimmed milk bottles, their approach has made sizeable reductions to the brand’s plastic footprint. They saved 2.8 tonnes of plastic in their first year.
Having just been awarded a United Nations Momentum for Change Award to recognise its contribution to raising awareness of plastic pollution, Head & Shoulders has helped shine a much-needed spotlight on the issue of ocean waste.
This was most notably seen when the P&G brand partnered with recycled goods manufacturers TerraCycle and SUEZ to launch the world’s first recyclable shampoo bottle made with 25% recycled beach plastic.
Hoping to start a ‘naked revolution’ with its ‘zero waste’ ethos and solid beauty bars, LUSH is one of the most well regarded brands on the high street for its environmentally sound company policies.
Looking to do away with unnecessary packaging and instead use its costs to increase the quality of its products, January 2015 to 2016 global sales of its shampoo bars meant that a staggering 15,890,925 plastic bottles were never created.
With an aim to use post-consumer recycled materials in all their packaging, most of Aveda’s bottles use a minimum of 80% PCR, (made from milk bottles), with a lofty 95% PCR reached with its Men’s line. As a result, it’s saved them over 300 tons of virgin plastic each year.
Giving make-up brushes an environmentally-friendly makeover, Ecotools high-quality, low cost brand created by sisters Jen and Stacey in 2007 lists an impressive range of planet-saving qualities. Made from recycled aluminium and plastic, their packaging is also made of 100% tree-free paper, using 20% cotton and 80% bamboo fibres in their make-up.
Certified organic by The Soil Association, Odylique abides by a ‘reduce, re-use, recycle’ company code. More than just a catchy catchphrase though, the brand delivers on its commitment to minimise the impact on the environment thanks to its step to replace all of its 200ml bottles, and 50g and 175g jars with those made from 100% recycled materials derived from old milk bottles.
Founded by Danish-born makeup artist Kirsten Kjaer Weis living in New York City, KW is a beauty brand that fuses together a minimalist Scandinavian aesthetic with that unapologetic NYC spirit. It is the perfect embodiment of how beauty, luxury and sustainability can coexist by using an intelligent refill system to limit waste on packaging that’s made to be discarded.
Korres provides box-free skin and hair care products, and adopt an ethical policy from source. All formulations are developed based on natural or certified organic ingredients, they have a ‘no waste’ plant, 99% of packaging is recyclable, unnecessary packaging is eliminated, and the entire HAIR & BODY portfolio is box-free.
Harvesting seaweed from the Irish coast is a time honoured tradition that locals in Strandhill, Co. Sligo have kept a closely guarded secret. For more than 100 years this place has been a skincare pilgrimage for those who heard about its almost mythical properties, but when one family decided to share the experience with the world, VOYA was born.
Crucially, VOYA is stoically green. Certified by the organic standards of both the Irish Organic Farmers and Growers Association and the Organic Soil Association, they are actively committed to preserving the sea beds. Products contain as much certified organic ingredients as possible (a minimum of 70%), are packaged using recycled, recyclable or biodegradable materials, and they religiously use sustainable harvesting practices to ensure no damage is caused to the coastline of County Sligo.
In a place reminiscent of a working artist’s studio, surrounded by the bucolic bliss of an Oxfordshire farm you will find the home of LA-EVA. It is a space that sees artists, photographers, dreamers and creatives come together with a common goal to create pure and holistic skincare products.
An organic soap and lotion line created by former psychologist Louisa Canham, LA-EVA started when Canham began making cold pressed soaps at home. In playing with fragrances and textures she found she could restore her own sense of harmony, relieving the pressures of her job as a child psychologist. Certified organic and vegan, every facet of LA-EVA hones in on this idea of holistic wellbeing that’s applicable to everyday life.
There is a seemingly effortless but mindful dedication to both creative integrity and environmental responsibility. They use the minimal amount of packaging necessary in the form of amber glass bottles, decorated with the ethereal paintings in progress of Rose-Marie Caldecott, and all of which offer refill options to prolong their life and use.