Partnering with WeForest, a reforestation nonprofit based in Belgium, the Green Spa Network has launched the GSN Tree Planting Initiative, to work with communities, local organisations and NGOs to develop scalable reforestation projects, and the organisation guarantees the survival of its trees.
Members of the GSN are being asked to sign up to track the overall progress towards the goal, whilst collectively showing that the spa community wants to openly champion environmentalism. Suggested strategies for those wishing to take part so far include planting a tree for every treatment given, asking customers to donate to the cause at point-of-sale, or choosing to donate 10% of profits to WeForest’s efforts.
Members can also organise or participate in a local tree planting or fundraising event involving staff, customers, schools or government organisations, or include a tree-planting event in their Global Wellness Day celebrations.
The Green Spa Network’s initiative will contribute specifically to WeForest’s Brazil project to support the Brazilian Atlantic Forest. This project aims to create forest corridors between remaining fragments, increasing tree cover and habitat connectivity for native species.
Marie-Noelle Kiejzer, CEO of WeForest, said: “Climate change can no longer be ignored, especially when solutions exist. WeForest is delighted to support GSN in its commitment to transform the spa industry into an actor of change.”
Let’s get planting!