The not for profit organisation, leading the discussion in beauty, released a report last month. It showed the meteoric development of the health and wellbeing industries in recent years. Amongst its findings, it showed that in 2017 the UK beauty industry was worth £25.1bn and growing. That means it’s currently worth more than other high-value industries including in-home alcoholic drinks (worth £10.6bn), soft drinks (worth £20.5bn) and over the counter pharmaceutical products (worth £4.1bn).
Showing a real change in mindset over times gone by, is it an indicator that we are taking our wellbeing more seriously? Are we starting to realise that physical and mental health are a necessity, not a luxury?
Much of the industry growth is driven by convenient developments in the beauty and fitness industries. Jane Henderson, Global President of Beauty and Personal Care Mintel, said in the report: “The UK beauty and personal care industry has quickly taken advantage of advancements in digital technology and the consumer thirst for new products… Convenience is driving on-demand beauty and hairdressing services… The impressive industry value forecast of £26.9bn for 2022 is reflective of the new, fast-paced beauty industry landscape where service, expertise and innovation are paramount.”
What’s really exciting about this trend as far as we’re concerned, is that it really makes all aspects of health, fitness, wellbeing and self care more accessible. Not just in terms of convenience, but also in the kind of messaging that’s out there. It makes it more democratic, and it makes objectives more realistic. Sure, we may still have unrealistically glossy expectations lauded over us on all manner of magazines and social media. But we no longer live in a space where it’s only the Naomi Campbells of the world who can spend time on themselves.
We don’t have to go to the most expensive resorts or take lots of time out of our busy lives. That means that we can jigsaw wellbeing into our lifestyles with greater ease. Can’t go to the gym? Download a fitness app and follow a 28 minute workout at home. Can’t get to a masseuse to sort out that back pain? Head to Blow Ltd and find one to come to your hotel, or even your office!
The wellbeing industry in its vast and glorious breadth is one of the fastest growing. That is a trend that we know is unlikely to change for the worse even in an economic downturn. Why? Because self care isn’t just about indulgence or even physical health. It’s about mental health. We all know that it’s next to impossible to be the best that you can be if you’re head’s not in a good place.
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“Just as we look after our physical health, we need to look after our #MentalHealth.” — The Duke of Cambridge, speaking at the 2018 This Can Happen Conference, the largest corporate mental health event ever to take place in the UK. Earlier this year, The Duke launched #MentalHealthAtWork, an online gateway to hundreds of workplace wellbeing tools and resources, which was developed by @Heads_Together and @MindCharity.
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In the words of the Duke of Cambridge at the 2018 This Can Happen Conference:
“Just as we need to look after our physical health, we need to look after our mental health.”
Of course, he’s right. The exciting thing is that trends are starting to indicate that many of us are beginning to allow ourselves that time and space to care for ourselves. We also have more opportunities to take care of ourselves. That said, the wellbeing industry still lags behind the ‘everyday essentials’ industries. That includes food and clothing, as well as the value of the holiday industry. But that is not particularly surprising, and in many ways these go hand in hand with wellbeing as a whole.
So with all of that in mind, and the festive season underway, for this year in particular we wish you good health and wellbeing.
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