Spotlight on The NICI

A five-star hotel

Recently renovated, The NICI is a spectacular luxury hotel perched on Bournemouth’s West Cliff. Drawing stylistic inspiration from Miami's distinct take on Art Deco, it's a chic retreat with vintage vibes. Rooms and suites have a fresh but luxurious feel, where contemporary shades meet pops of colour and retro prints, whether you stay in a Cosy Double or a Sea View Suite.

Seafood and cocktails

The South Beach Restaurant & Bar is a destination in its own right. At the heart of the hotel it's a sociable space for everything from leisurely breakfasts to late-night cocktails. The star of the menu is the local seafood, but there's a distinct sunshine style to everything they serve, whether it's a pastry and a flat white by the pool, wholesome salads or a lemon and lime South Beach Tart.

A state-of-the-art spa sanctuary

THE NICI Spa is a world all of its own. The height of luxury wellness, it's been purposely designed to offer laid back luxe. There's a distinct glamour to this place, making you feel a million dollars as you step into a world of soothing music and sultry lighting. Spend time in the indoor pool, hydro pool, sauna and steam room, and in the summer months take the experience outside spectacular 30-metre outdoor pool surrounded by loungers and sea views.

CBD spa treatments

The spa treatments are simply dreamy at The NICI, with eight treatment rooms, including a dual suite, and therapies using award-winning product lines including OTO CBD (known for their use of optimum strength CBD Oil) and OSKIA - pioneers of bio-nutritional skincare. They offer bespoke treatments and holistic therapies, tailored to how you want to feel afterwards.

A seaside location

The location of The NICI is an unequivocal draw card - a short walk from the centre of bustling Bournemouth (Bournemouth Pier is a six-minute walk away) whilst also being a hop, skip and a jump from the beach. Take in views of the ocean from all corners of the hotel and enjoy the beauty of Dorset’s famous Jurassic Coast - a UNESCO World Heritage site.