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Leading hotel collection relaunches with a focus on luxury wellbeing experiences

At we see wellbeing as an all encompassing things, not limited to health foods and workouts, but embodying all the elements of self care including time with loved ones, time outdoors and time to yourself. It’s a belief embodied in our luxury wellbeing Elysium Collection, which launched earlier this year.

It’s also an approach we share with many of our valued spa partners, including Barons Eden Group, owners of Hoar Cross Hall and Eden Hall Day Spa. They have now rebranded to become Be (Barons Eden), as a mark of a new identity refocusing the brand on its core luxury wellbeing credentials.

The hotel and spa brand is taking time to highlight its destinations as places for socialising, relaxing and celebrating with friends and loved ones. In doing so, they aim to harness the power of feeling good, inspiring guests to take time out and be kind to themselves through luxury wellbeing.

Using the moniker ‘Be’ is central to that ethos. Barons Eden is introducing new products and services to reflect the values of guests in a new and experience focused culture of travel and wellbeing. The focus is on championing individuality, flare and exceptional experiences.

“We want to become synonymous with places where people can go offline, kick back and enjoy some ‘me’ time. We’re passionate about creating a welcoming atmosphere, bringing our friends together and ensuring time is well spent. We are already in discussions to expand our locations and we look forward to asserting Be as one of the leading brands in the hospitality and wellness sectors.”

CEO Andre Elshout

Eden Hall Day Spa

Find out more

Eden Hall Day Spa was built in 1875 as the family home of the Middletons. Situated in the heart of Nottinghamshire, the spa is an oasis of tranquillity and calm for those looking to experience the luxury of time out. Eden Hall Day Spa has a longstanding reputation as one of the UK’s foremost day spas and was recently awarded Day Spa of the Year at the 2019 Professional Beauty National Awards.

Book a spa break at Eden Hall Day Spa

Hoar Cross Hall


The Grade II listed Hoar Cross Hall and estate is set amidst rolling countryside in Staffordshire and has over a 200-year heritage in accommodating guests for standout hospitality. The public spaces have been sensitively refurbished and draw influence from a private members’ club - a place to kick back, relax and to take time out. Hoar Cross Hall has a longstanding reputation as one of the UK’s foremost upscale destinations for leisure, spa and corporate retreats. The independently owned property is a finalist for the UK’s 2019 Residential Spa of the Year and has gained a name for excellent food which was underlined at the prestigious Salon Culinaire.

Book a spa break at Hoar Cross Hall

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