Celebrity spotlight: Norton House Hotel and Spa
Showbiz journalist Martel Maxwell has a mother/daughter spa day at Norton House Hotel and Spa and reports bakc to Spabreaks.com
Read full postWhile the ultimate key is personalisation and finding out what works best for you, here we take a look at some of the things making headlines so far in 2026.
Wellness is an incredibly exciting place at the moment because knowledge is growing and becoming more readily available than ever before, from high-tech innovation to holistic rituals to maximise inner balance, outer glow, and ultimately feel our best.
Red light therapy has exploded in popularity, moving from clinical settings to home wellbeing thanks to masks, home saunas, mats, and wearable devices. At its core, it uses low-level wavelengths of red and near-infrared light to stimulate cellular repair.
Forbes writes: “In 2025, the global red light therapy market reached more than $440 million, and it’s expected to reach or even exceed $658 million by 2032.”
So, what’s behind its popularity?
While it’s true to say the research is a bit limited when it comes to beauty outcomes, there is credible scientific support backing many of its benefits, and arguably just as important is the anecdotal evidence where people feel better in themselves as a result of the therapy. Key areas include:
Ever feel you’re spending too much time in front of a screen and your eyes just need a good rub? Well, eye massagers have become a popular wellness gadget, especially amongst remote workers and digital natives for just this reason.
Generally in this context we’re talking about wearable tech putting itself to good - affordable use, although spa devotees will know that the analogue version has been available for quite some time. In their contemporary context they tend to be in the form of masks or goggles, and use a combination of heat therapy, compression, and vibrations to relieve strain, reduce puffiness, and help ease headaches.
Probably the main reason eye massagers are trending is because we all spend a little too much time in front of our screens. Add to that the comparative affordability of new, high-tech, portable, and - let’s be honest - fairly entertaining apparatus, and it’s a little bit of the spa experience you can take with you wherever you go. Key benefits include:
In many ways we don’t need a lot of research to know that having the area around our eyes massaged helps us to feel more relaxed. The evidence that we could find seemed fairly unsupported, except that the New York Times did attest to supporting relaxation. On balance, you're probably not going to go that far wrong with giving them a go if you're curious, but at the same time don't give up on the less tech-driven versions, from cranial massage to deep breathing, rubbing your temples, and of course, stepping away from those screens periodically.
Infrared sauna blankets are gaining traction as a space-saving alternative to traditional saunas, as well as a more cost-effective way of bringing heat therapy into the home.
Saunas and the benefits of thermal therapies are not new, so once again, the trend seems to stem from the increased accessibility of items we can use at home, fused with a growing interest in biohacking, holistic wellbeing, and having more influence over our health. Social media has definitely added to the trend, supporting the idea of easily integrating detox and recovery into daily life.
While there isn’t a plethora of studies on the matter, much like other forms of heat therapy, studies are actually quite supportive of the link between sauna blankets and increased wellbeing in specific areas, including better sleep, improved blood circulation, and muscle recovery.
What ties all these trends together are two larger movements:
In general, the global wellness economy is booming, with more of us increasingly interested in tools that promise optimisation and longevity. In some ways, that can be a challenge, as we know no single gadget or product will deliver everything, and nothing really replaces the basics - sleep, good nutrition, movement, and human connection.
What’s exciting about all these things is our individual and collective willingness to explore and enjoy our wellbeing, for a happier, healthier approach to life. Ultimately, it’s a good thing to stay curious while staying critical, trying what works for us, but without getting swept up in hype without considering the evidence.
If you like this post, here are some similar ones that you might be interested in:
Showbiz journalist Martel Maxwell has a mother/daughter spa day at Norton House Hotel and Spa and reports bakc to Spabreaks.com
Read full postAromatherapy Associates’ Tracey Woodward and her team were awarded World’s Best Aromatherapy Brand 2017 at the World Spa Awards this week!
Read full postHer own experience of the menopause lead wellness writer Sophie Benge to work with White Calm Retreats founder Rebecca Tucker to create a women’s wellness retreat that would change the menopause experience for all women.
Read full post