Having made careful and detailed decisions in all elements of their carefully crafted spa destination, when it has come to products the desire was to cater to a mindful market, not only in terms of customer experience, but also in terms of how the products came about, and this is most certainly the case with this most boutique of brands.
Inspired by his childhood growing up in rural Devon and the energising power of the natural world, Dominic, the founder of Lola’s Apothecary, is the labour of love formulated in conjunction with his colleague Analorraine.
Both with a intense interest in spa treatments, and with a mutual passion for something that took their hearts and souls away from the stress and strain of city life in London, the product line was born of the desire to create products inspired by nature and capturing the magic of Devon in a bottle.
As a result, the product line is a niche spa brand that’s created in small batches alone to ensure their integrity and quality. They fuse luxury and decadence with the merits of aromatherapy and natural skincare, while design has all the credentials in a style akin to Aesop – maybe even with a touch of Jo Malone.
‘To love yourself is a life-long romance’ trills the brand as it extolls the virtues of self love. While this is indeed an admirable sentiment, it is how they put that into action that is particularly interesting. We are so very used to the merits of mass production, that the green, bespoke credentials of Lola’s Apothecary, combined with their smaller product runs, set it apart in the quality control stakes.
There is also a very personal attention to detail that is reassuring and uniquely luxurious. From the get go, they have also crossed the Ts and dotted the Is when it has come to taking care of their green credentials. They use biodegradable packaging materials, recyclable glass containers for products wherever possible, and commit to continuing to minimise plastic consumption as part of their passionate commitment to environmentally sustainable manufacturing.
They also only use ingredients when they can be sure that Fair Trading principles are being adhered to throughout the supply chain.
Coupled with these hard and fast principles comes a dreamy sense of design and style that is evident not only in the packaging but also in the wording used to name products. Fragrances such as Queen of Roses and Tranquil Isle pepper the collection, while spas can also work with the team to create bespoke offerings as well.
It is most definitely a new favourite!
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