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Privacy Policy

This Privacy Notice explains the types of personal data we collect about you when you deal with us. It also explains what we do with that data, how we keep it safe, and your rights in relation to our processing of it.

Spabreaks.com Privacy Policy

Who are we?

We are Spabreaks.com Ltd (company number 06409934), and if you have any questions regarding the way we process your personal data you can get in touch with our Data Protection Officer:

  • Spabreaks.com, Moore House, Black Lion Street, Brighton, BN1 1ND

  • Email: dpo@spabreaks.com 

What do we do with your data?

We are a spa booking agent, and we process your personal data in order to:

  • deal with any enquiry you make about the spa experiences we sell;

  • handle administration associated with any booking arrangements you make with us (for example making amendments to the arrangements, collecting payment from you or asking you to review your trip);

  • ensure that our suppliers (e.g. hotels, spa venues) are able to provide the services that make up your holiday;

  • contact you about the products we sell, which we hope will be of interest to you;

  • ensure the smooth running of our online services and call centre operations.

In the sections below we describe the ways in which we process your data, including; in each case, the 'lawful basis', on which we rely, which information about you we collect, how we use it, how long we keep it for and any rights you have to opt out of or object to the processing.

We may share your personal data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

The following definitions apply in the sections below:

  • Legitimate Interest: means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting dpo@spabreaks.com.

  • Contract legal basis: means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

How do we process your information when you enquire about our spa experiences?

We collect some information about you if you make contact with us in order to obtain information before you make a booking. This contact might be made by filling in a form on our website, or by telephone or email. In each case, we might ask you for your: name, email address, telephone number(s), postal address.

We will process your personal data so that we can give you the information that you requested, and we rely on the ‘contract’ lawful basis when we perform this processing.

If you provide us with contact details (e.g. an email address) when you request information prior to making a booking, we will also use those contact details in order to send you information about other, similar experiences sold by us in the future. At the point we collect your contact details (email address, telephone number or postal address) we will ask you if you would prefer not to receive marketing materials from us.

Where you have provided your explicit consent, we may securely share pseudonymised or hashed contact details with third-party platforms (such as Google, Meta/Facebook, and Bing) to allow them to serve relevant advertisements to you on other websites. You can withdraw your consent for personalised targeting at any time by adjusting your cookie preferences or by contacting dpo@spabreaks.com.

Even if you choose to receive these materials, you can tell us to stop sending them at any point in the future, either by clicking the ‘unsubscribe’ link in an email, by calling us, or by contacting dpo@spabreaks.com. When we process the personal data received in the course of a sale (or negotiations for a sale) in order to send marketing materials, we are doing so under the lawful basis called ‘legitimate interests’.

How do we process your information when you make a booking?

When you make a booking with us, we might ask for more personal data so that our suppliers can fulfil our (or their) obligations to you. We will only ask for details that are necessary in order to deliver the services you have booked with us, and we will only process them in order to deliver those services.

The arrangements we make for your spa experience are fulfilled by our suppliers: hotels, spa venues etc. When we confirm your booking we make sure you are aware of all the companies involved in delivering the services you have requested, and we pass on to them only the details that they need so that they can deliver those services. For example, if you book a spa break with us we will make sure that they are aware of your name, the date you are arriving, and how long you will stay.

Both we and our suppliers of travel services act as data controllers when you book with us. We never give our suppliers contact details for you unless it is absolutely necessary to provide the services you have requested, and even in this case our contract with them does not allow those details to be used for marketing purposes. They may independently ask if you are happy for them to use your personal data in other ways; if you consent, this will be a direct arrangement between you and them. If you have any questions about how our suppliers process your information you can call us or email dpo@spabreaks.com.

To help ensure the spa venues we work with meet the service standards and terms of our venue agreements, we may monitor email communications sent between you and the venue regarding your booking. This is carried out solely for quality assurance and compliance purposes.

Between the time you book with us and the time you travel we may need to contact you directly about your booking using the details you have given us. For example, we might email you in order to request that you pay your balance, or call you to tell you about a change of treatment time.

When you book with us we will ask you to make sure that other members of your party are happy for us to process their details in the same way as your own.

We rely on the ‘contract’ legal basis for all of the processing we perform in order to provide the services you have booked with us.

Independently of this, we would like to ask you for a review both of our booking process and of your trip after you have travelled. For this processing we rely on our ‘legitimate interests’, but you can ask us at any time not to process your details for this reason.

How do we process your information when you phone us?

When you call us our systems automatically record some details, for example the number you called us from, who you spoke to, and how long you spoke to us for. We also record the audio of all calls in and out of our call centres.

We process this information under our ‘legitimate interests’ in order to help us resolve complaints or disputes. These recordings and call details are kept for 12 months.

How do we process your information when you email us?

When you email us, we keep a record of the email to help us with the administration of your booking and to resolve any complaints or disputes that might arise. We rely on our ‘legitimate interests’ for this processing.

How do we process your information when you visit our website?

When you visit our websites we keep logs of your visit containing such information as the IP address from which you made each request, the type of browser you were using and the pages you viewed. Unless you explicitly give it to us, for example by making an online booking, we don’t store any information other than your IP address that might identify you to us.

We use Google Analytics in order to analyse how our visitors use our websites, and to measure the effectiveness of our marketing on the Internet. This information is only ever processed in aggregate, and we never link it back to any personal identifier.

When you visit our websites we might show you a phone number which is unique to your current visit. If you phone us on that number, we link it to the activity during your visit, but there is no way for us to link it to any other information about you. We do this in order to analyse which marketing campaigns and pages on our website are most likely to lead to phone calls, and to ensure that when you call us you are put directly in contact with the department best able to help you.

If you make a booking with us we sometimes pay a commission to a third party that links you to our website. We store and pass back to the third party only enough information about this activity to ensure that we are able to pay these commissions correctly, but the third party (e.g. a cashback or voucher code site) may process your information in other ways relying on your direct agreement with them.

We use session replay software, such as FullStory, to record website interactions in order to troubleshoot technical errors and improve user experience. We also work with advertising partners (such as Criteo) for ad personalisation and measurement. We only deploy these cookies and session replay scripts with your explicit consent, which is collected via our website cookie management banner. You may update or withdraw your consent at any time via our cookie settings.  Non-essential cookie processing relies on your consent. Essential security monitoring, standard web server access logs, and basic aggregated analytics rely on our legitimate interests.

International Data Transfers

In order to provide our services and operate our website tools (such as FullStory or Google Analytics), we may transfer your personal data to service providers located outside of the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government.

Where we use certain service providers in countries without an adequacy ruling, we may use specific contracts approved for use in the UK (the 'International Data Transfer Agreement' or 'Addendum') which give personal data the same protection it has in the UK.

How long do we keep your information?

Retention periods are defined based on the nature of the data, our legitimate operational needs, and statutory record-keeping obligations (including UK tax legislation and company law requirements). Specific records are held for the following periods:

Data Category: Booking & Customer Records

Retention Period: 7 Years after travel date

Primary Reason: Loyalty rewards and legal compliance


Data Category: Payment & Transaction Data

Retention Period: 7 Years after travel date

Primary Reason: Accounting and tax obligations


Data Category: Merchant Records/Accounts

Retention Period: 7 Years after last interaction

Primary Reason: Contracts, remittances, and invoices


Data Category: Customer Support Comms

Retention Period: 3 Years

Primary Reason: Quality assurance and dispute handling


Data Category: Marketing Data

Retention Period: 3 Years of inactivity

Primary Reason: Compliance (unless consent is withdrawn)


Data Category: Health & Medical Information

Retention Period: 6 Weeks after travel date

Primary Reason: Safety and treatment suitability


Data Category: Call Recordings

Retention Period: 12 Months

Primary Reason: Dispute resolution and training


Data Category: Website Logs & Backups

Retention Period: 6 Weeks

Primary Reason: System and network security


What rights do I have when you process data about me?

The UK General Data Protection Regulation (UK GDPR) gives you rights regarding the way we process your information, and we aim to allow you to exercise these rights easily.

Right to be informed

We inform you about the ways in which we process your personal data both here and in specific messages you will see on our websites when we record your data. Our call centre staff are also trained to keep you informed about the way your data will be processed throughout the booking process. If you have any questions about the way your data is processed you can contact us by phone, or email dpo@spabreaks.com.

Right of access

We are always happy to give you a copy of the information we hold about you. We may sometimes ask you for some information to confirm your identity before we are able to send the information, and we may sometimes ask you to clarify your request. You can email any request for the information we hold about you to dpo@spabreaks.com.

Right to rectification

If you believe any information we hold about you is inaccurate or incomplete, please let us know by email to dpo@spabreaks.com.

Right to erasure

If we are processing any information about you purely for marketing purposes, we are always happy to erase it. If you have made a booking with us, we sometimes have to retain the information in order to comply with the law or, for example, with the obligations imposed upon us by our contract with our insurers. If you contact us to request erasure of the personal data we will comply with your request insofar as we are able, and if we are not able to, we will explain why.

Right to restrict processing

If you believe that you have grounds to request that we restrict our processing of your information, please contact us.

Right to data portability

If you request it, we will do our best to provide the information we hold about you in machine-readable form using open formats. The type of information we hold is such that we are unlikely to be able to perform a controller-controller transfer, as there are no open standards relating to such transfers.

Right to object

You have an absolute right to object to processing your personal data for marketing purposes, and we are always happy to comply with requests to exercise these rights. We will do our best to comply with other requests to stop processing your data, but in some circumstances we will be unable to – if that is the case, we will always explain why.

Rights related to the automated decision making including profiling

We do not perform any automated decision making or profiling using the personal data that we process.

Third party data processors

We have agreements with third parties (data processors) who process personal data for us in accordance with our instructions in order to service your needs and pursue our own legitimate interests, in particular (but not limited to):

  • Facilitating the creation of, and securing, online registered accounts;

  • Managing, operating and improving online registered accounts;

  • Delivering tailored advertising;

  • Using your data in in connection with legal claims concerning the company, group, or partners, compliance, regulatory and investigative purposes a necessary;

  • Creating user/customer insights based on: user behaviour to drive targeted marketing campaigns; customer segments to drive targeted direct marketing and carrying out market research

Your right to lodge a complaint with a supervisory authority

If you believe there is any problem relating to the way we are processing your personal data, you can always contact us by telephone or as dpo@spabreaks.com. If you are not satisfied with the way we have handled your query, you can contact the Information Commissioner’s Office.

Health and Medical Information

Collection of health information

In certain circumstances, we may ask you to provide information about your health. This will usually be where you are booking a spa break and the information is needed to help determine whether a treatment is suitable and safe for you.

We use health-related information solely to facilitate your booking and to share relevant information with the spa venue(s) responsible for providing your treatment(s), so that the spa can assess whether the treatment is safe and appropriate for you. Health-related information we may collect can include, for example, pregnancy, allergies, medical conditions, or other information relevant to the provision of spa treatments. We will only collect health information where it is necessary for this purpose and where you have given your explicit consent. Where you choose to provide health information on behalf of another individual (for example, as part of a group booking), you must ensure that you have their permission and explicit consent to do so.

Legal basis for processing health information

Health information is treated as special category personal data under UK data protection law. We process such information only where you have provided your explicit consent. You may withdraw your consent at any time before your spa visit. Please note that if you withdraw consent, the spa venue may not be able to provide certain treatments.

Why we collect it

We collect this information with your explicit consent (Article 9(2)(a) UK GDPR). It is required so that:

  • The spa venue(s) can make appropriate arrangements to honour your booking; and

  • We can provide assistance with any customer service queries related to your stay or treatments.

Sharing health information with spa venues

Where you provide health information, we will share that information with the spa venue(s) responsible for delivering your treatment(s). Each spa venue acts as an independent data controller in relation to the treatments it provides and will process your health information in accordance with its own privacy policy and professional obligations. You are encouraged to review the relevant spa’s privacy policy for further details on how your personal and health information will be handled.

Keeping your information secure

We treat all health information as confidential and apply appropriate technical and organisational measures to protect it. Access to health information is restricted to authorised personnel and relevant spa venues only.