Who we are

The initial motivation for creating Spabreaks.com was to market spas and their myriad experiences and expertise more dynamically. Abi wanted to show that spas could be profitable as well as provide excellent and meaningful wellbeing experiences, and that there were options for every location, price point, person and occasion. She launched Spabreaks.com in 2008 with a team of three people, and as time has gone on that motivation has remained true, but it has matured and evolved as well.  

Since those early days, Abi has become a powerful and proactive advocate for making the spa industry more accessible, opening it up to people who previously felt marginalised and showing its importance to the UK economy and the nation’s wellbeing. 

At work, her passion is evident through her tireless focus on customer experiences, improving the product, technological and service offering of the company, as well as adapting to the changing world around us. At the heart of everything is listening to our customers - Abi herself reviews feedback directly to consistently improve standards. In fact, many of the business’s initiatives have been in response to something customers felt was missing from the sector. She also works on behalf of the spa community to improve standards, support and recognition for all those who work in it.

Knowing the personal challenges that women face in business and in achieving a healthy work/life balance, Abi has always been mindful of the opportunities that modern businesses have to improve options and flexibility for team members. As a result, she has worked hard not only to establish her own career, but also to create a working environment that supports and nurtures others as well.  

The result has been that several former team members have gone on to set up their own businesses having been mentored by Abi, while others have progressed into senior leadership positions within the company itself. Abi continues to be passionate about opening up opportunities for women, knowing that confidence, recognition and support are central to not only seeing women compete in the workplace but also to thriving in both work and life.

Spabreaks.com has worked hard to ensure that it offers its team an environment that is simultaneously dynamic, welcoming, nurturing and inspiring.  We are lucky to have a vibrant and energetic community at our offices and we like to keep it that way.  

Knowing everyone is an individual and needs different levels of support at different times, that is exactly what we aim to offer, with new initiatives coming into effect such as flexible and remote working options, particularly for working parents.

Preferring to practise what we preach when it comes to balancing work and life, we moved our main offices from London to Brighton in 2017.  We believe that wellbeing is not about just one thing - it’s about feeling supported in all areas of our lives.

In 2017 we reduced the working day by 30 minutes and extended holiday to 25 days as standard. We have since introduced wellbeing support on a regular basis including chair massages and yoga sessions.

Since we began, opportunity and professional guidance have been central to the way we look after our team.  It is important to us that everyone we work with knows our product first hand.  Therefore, we regularly send team members to spas across the world, covering all costs, and we invite spas to present to the team to keep their knowledge up to date.  We offer opportunities for career progression and Abi has personally mentored a number of individuals within the team, many of whom have gone on to start their own businesses. 

There’s no team quite like our team and we’re very proud of that.