Chanel was rumoured to believe that many male fashion designers secretly hated women because they insisted on creating clothes that looked beautiful and were impossibly uncomfortable. It has to be said that a similar thought has probably crossed the minds of many a woman massacring their heels in a new pair of shoes or suffering in an item of clothing that renders uninvited lumps and bumps unreasonably evident.
On the quest for aesthetic perfection however, few areas of our bodies suffer more than our feet: they carry us about day in, day out and we think nothing of the pain that goes with a new pair of stilettos; ‘beauty is pain’ being the oft quoted dictum – what a masochistic concept that is!
Well one woman is defying the habits of an industry: Aruna Seth, and given that Pippa Middleton (on the day of the royal wedding no less) amongst a host of other celebrities, has graced the brand with her seal of approval, one has to say that Seth appears to be onto a winner.
Identifiable by their signature butterfly motif, Seth’s shoes signify style, comfort and most of all seriously pretty shoes. Handmade in Northern Italy they come in a range of colours reminiscent of a jar of barley sugar, but the comfort factor remains key: “The Nappa leather sock inside the shoe makes the difference. I came up with it because I was sick of wearing beautiful, really expensive shoes that were just so uncomfortable,” says Seth; “as a result we are really popular with brides, celebrities and the royals.”
Of course Seth’s success does not totally dispel fashion matriarch Chanel’s original assertion, as she admits being a woman herself really helps to create the product she wants to sell: “it makes such a difference being a woman – I can try the shoes and really test the product. Over thirty pieces go into making each shoe, so something always has the potential to be a problem – it has to be tested.”
Seth’s most popular shoe is the Farfalla – coming in five different heights, and a range of fabrics and colours, it retails for an unapologetically opulent £595 which given that it doesn’t render you incapacitated for several days after use seems positively reasonable, and being a girl’s girl, naturally they adhere to Seth’s other imperative criteria – wow factor: “I think if you’re spending money on shoes you want them to stand out” … so evidently the historic powers that be could be right – beauty may well be pain; but we are not aiming for beauty, we are aiming for wow factor, and if Seth is anywhere to be seen, pain has nothing to do with it whatsoever!
Fancy a pair of Seth’s coveted Farfalla heels? All online spa bookers will be in with a chance to win between 2nd-16th April!
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