Amanda Keetley, who spearheads the Less Plastic campaign, is realistic about how difficult it can be for individuals to know as well as implement the best solutions. However, knowing the key to change is in routines and habits, she helps people and businesses to make simple but permanent changes to their lifestyles.
She says: “I admire and aspire to a zero waste lifestyle but I think that’s quite overwhelming for many, so I try to make it more achievable. If you have one bottle that you use instead of buying plastic ones all the time, then it makes a difference over the years.”
So what can we do when it comes to health and beauty routines?
Packaging is one of the big culprits in plastic pollution, and forward-thinking brands are slowly but surely beginning to take responsibility from their side, providing us we options so that we too can make responsible choices.
For example, Brands like Aesop, Tata Harper and Kjaer Weis are great go-tos for their eco packaging and credentials. On the more affordable end of the spectrum, Lush has a ‘zero waste’ ethos, aiming to do away with unnecessary packaging and instead use its costs to increase the quality of its products.
One of the simplest ways to reduce plastic use is to move away from using liquid soap products and to use plastic instead. This is where Lush has pioneered a ‘naked’ style of packaging, but they are not the only ones – East London based social enterprise, The Soap Co is an alternative.
Standard face wipes and cotton pads are not biodegradable and cause huge problems in landfill and our oceans. Instead you can remove make-up using your normal cleanser and either a flannel or an eco-friendly konjac sponge or you can even buy reusable cotton pads that go in the washing machine (or you could probably make your own if you’re so inclined).
Something that is a perennial part of one’s ablutions is the humble toothbrush, but if you get through three of these a year, that’s a lot of plastic going into the sea. Bamboo is the perfect alternative, complete with charcoal bristles it will decompose in about six months.
It’s a touch more expensive than your regular toothbrush – Pearl Bar have created one for £7.50, but it’s an investment in our environment, so worth the extra pennies.
For men and women, razors are something that you can invest a little more in to avoid the use of disposable razors. Aside from being prettier, safety razors from the likes of Edwin Jagger come in at around £26-30 and help to limit the amount of plastic we’re adding into the world around us… they also make excellent gifts.
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